Little Creatures is a Fremantle institution set on a beautiful fishing boat harbour precinct.
It’s one of the town’s feature tourist attractions, but being only half an hour from Perth it’s a popular destitution for locals who like a good beer as well.
Known for its label featuring a little chubby cupid holding a beer, Little Creatures has become a huge success story. Established a relatively short time ago in 2000 by the management team who ran Matilda Bay Brewery, it’s risen to become Fremantle’s biggest tourist destination. Located in what was originally built as a boatshed before being turned into a crocodile farm and now eventually the successful brewing base.
Little World Beverages (LWB) the company behind Little Creatures expanded quickly, being listed on the Australian stock exchange by 2005. In 2012 it was bought out by Lion after they valued the (LWB) at $381.6 million. Using a long-held minority stake in the group, Lion took control full control for $256 million during the takeover.
Former Lion CEO Rob Murray said the company will use its scale distribution system to get the brands to more beer lovers, “while respecting the craft brewing ethos of the Little World Beverages brands, breweries and hospitality venues.
“Lion has a strong record of nurturing and preserving the entrepreneurism that has made boutique beer and wine brands like James Squire, Knappstein, Petaluma and St Hallett great, and will continue to invest in the Little World Beverages’ brands in the same manner,” he said.
True to their word Lion have kept what made Little Creatures great but also helped take the brand to new heights. A $60 million dollar investment in 2013 into a new brewery location in Geelong to help service the eastern seaboard, the new brewery has the capacity to pour out 10 million litres a year (which equals roughly 80 kegs an hour).
Its iconic Fremantle location runs brewery tours at 1pm, 2pm and 3pm every day and with plenty of beers to get stuck into.
# Pale Ale – 5.2% : Little Creatures’ very first beer. An American style pale ale with bag loads of whole hop flowers. Australia’s third most popular craft beer!
# IPA – 6.4% : Big rugged hop flavours to sit alongside its famous Pale Ale brother.
# Bright Ale – 4.5% : A touch of ale inspiration from both the new and old worlds of brewing.
# Rogers Beer – 3.8% : A fine English Ale with a hop driven slant. Easy to drink.
# Pilsner – 4.6% : A light, fresh flavour and a crisp bitterness.
# Single Batch – 5.7% : Assertive hops, biscuity malt and spicy yeast.
Lion now owns some 50 per cent of the Australian craft beer market. Its top position is driven by its James Squire brand, the leading craft beer in Australia with one-third market share, and its Little Creatures beers, which has 13 per cent of the market.
The Fremantle location really optimises its space with outdoor dining by the water, cosy booths and bar side stools. Holding upwards of 500 people it is the hottest location in Fremantle for a reason.
The menu is built around the beers and its success has arguably made it the blueprint for many small microbreweries around the country.
|40 Mews Rd, Fremantle WA 6160
(08) 9430 5555