60 Years of Rowena Parade Corner Store

Cafes, Events, FoodLeave a Comment

Rowena Corner Store, a Richmond icon of delicious food, great coffee and sensational milkshakes, is celebrating her 60th birthday on Saturday November 26th with a special footpath fiesta.

As one of Richmond’s longest running businesses Rowena Corner Store stands proudly as a story of survival, reinvention and reinvigoration. In 1956, whilst Melbourne geared up as the home of the Olympics, Rowena opened her doors to a bustling suburb of industry and immigrants.

Joining a local strip of two milk bars, a green grocer, a butcher, a dry cleaner and various other stores, the Rowena Corner Store became the central hub of a village square, servicing the local community with everyday items such as food, lollies & milkshakes. She welcomed kids on their way to school, parents seeking lunch for work, and footy crowds looking for half-time snacks and drinks.

Under the guidance of current owner Con Coustas – focused on wholesome fare, quickly becoming a favourite food destination amongst locals and visitors alike.

“Whilst the whole world seemed to be speeding up around us, we realised the point was to slow down,” says Coustas.

“Remaking Rowena was about going back to what people really value. And we’ve seen that in our community more generally – people returning to slow food, fresh produce and places where they can connect with their community and each other. That’s what people value, and that’s the role Rowena serves.”

Entry to Rowena’s 60th Birthday Footpath Fiesta is free, however numbers are limited – you’ll need to secure a ticket to attend via their Facebook page.

A plate of delicious food is just $5, whilst both alcoholic/non-alcoholic drinks will be available for purchase.

44 Rowena Parade,
Richmond VIC 3121

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