Jason Williams is more than a café owner (although he does own four of them!).
The owner of The Pour Kids, a trendy café in Malvern, Williams is an entrepreneur who is heavily into social justice. Currently, he is involved in the upcoming event Food For Thought, to raise money for disadvantaged communities in Buenos Aires.
But, back to The Pour Kids. The concept for the café came about due to Williams and his business partners at the time wanting to do something different. As of March this year, Williams became the sole owner, but spends more time working on his various charity projects than actually in the café anymore.
“When we opened The Pour Kids, dark warehouse type venues were the scene and we wanted something bright and colourful,” explains Williams.
“We also wanted to have fun and play a little with the theme of our neighbour (a toy library and a crèche).”
One of the original owners, David Ballenger, was also the original chef. Williams says that while Ballenger has moved on, his influence on the menu still lives to this day.
“David came on board with varied experience; from five star hotels, to patisseries, high end winery restaurants to boutique cafes. He was not interested in following fads, instead he was comfortable with the way he cooked- seemingly simple arrangements of flavour and textures, which belie an essential understanding of the way things go together,” explains Williams.
“David’s philosophy gave us some wonderful dishes whilst avoiding the pretentiousness of cleverness for its’ own sake.”
Originally, all the dishes on the menu were from Ballenger’s head, but nowadays any new dishes are tried and tested to make sure they match the philosophy of the café.
Almost everything on the menu is made by on-site and the team at The Pour Kids predominantly use foods that are wholesome, local and produced in an ethically responsible manner.
“Where possible we use produce that is in season; this being the case you will find some seasonal variations in the ingredients we use in individual dishes.
“While we do try to add new dishes to our menu throughout the year, we also try to avoid change for the sake of change. Some of our dishes have passionate and loyal followers and we love that.”
According to Williams, the most popular dishes on the menu are the cutely named ‘The Lego (build-a-breaky)’; ‘Three Bears out Hunting’ (porridge) in winter and the ‘Smash and Grab’ (avo on toast) in summer.
“The quality of our ingredients is what makes our dishes stand out,” says Williams.
At The Pour Kids, Melbourne favourite Axil coffee has been on the menu since they opened. And when it comes to making the perfect coffee, Williams is of the belief that the perfect coffee is made exactly how the customer wants it!
When asked about The Pour Kids point of difference, Williams says that he believes a lot of cafes throughout Melbourne are doing great things in terms of consistency of great coffee, food and service. But for them, it is also about having fun with the dishes – both in flavour and name.
Image source: https://www.facebook.com/
1E Winter St,
Malvern VIC 3144